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How to Make a Podcast Fit for Marketing

by Jessica R

Podcasting is one of the latest technological Internet trends. Due to the fact that making a podcast is based on RSS (Really Simple Syndication) and its simplicity in creation, it is likely that this technology will be well-used.

Use the following guide to help you create your own podcast by taking your audio file and converting it into an MP3:

1. Generate the content you desire to use for your audio

You may want to use any of the following to make your recording: music, audio books, lectures, sermons, interviews, radio-type shows, etc.

Podcasting allows you to use any configuration of audio you desire. This is one great positive about podcasting. It also doesn't matter what software you use to record your audio content. One choice for IBMs is Audacity. Audacity is free and allows you to blend an assortment of audio files.

For Macintosh, GarageBand is a great option because it too is free and useful. Make sure to save your audio at the highest quality possible in the original format of the audio. By doing this, you can retrace your steps to edit or reuse it.

Adapt your file to MP3 format

The next step in the process is saving your content into MP3 format once you have it recorded. For podcasting, the standard format is MP3. Most people only use MP3 formatting, so if you have an important reason for using another format, no one else will be able to use your podcast.

To get your desired results, it is paramount to use the minimum bit rate. Here are some recommended settings: 48-56k Mono - audio books, talk radio, interviews, sermons For music, music and talk combos, use 64k stereo 128k Stereo - higher quality music

Make sure you use an .mp3 file extension when you save. Now you have the knowledge on how to make a podcast that is ready for publishing.

Want to learn how to make a podcast quickly and easily? Visit Make a Podcast for all the podcasting tips you will ever need.

Published October 9th, 2007

Filed in Communication, Technology