The two most common ways of selling software are either through a store or over the internet. There are advantages to both ways, not only for the consumer but also for the merchant. It is in his or her interest that consumers know about the product, which involves advertisement.

There are advantages and disadvantages to advertising software in a retail store. The main advantage is the presence of a salesperson, who can field questions from the prospective buyer. The buyer may also be attracted by the medium that the software comes on, such as a CD or DVD. The main disadvantage of the retail environment is that there will be other similar products competing for the same customers.

The distribution and advertisement for a product soled online is different from techniques used in stores. advertising software over the internet can be done a lot more consumer specific. The use of marketing software, which for example automatically sends out e-mails to customers who have bought a similar product in the past, is also less expensive. This is one example for the use of ecommerce software to promote a product.

Another way of advertising software online is the use of popup windows. This is an approach which is less personalized. The mass of people being reached through this method compensates for its lack of distinctiveness. It is also cheaper than the use of expensive ecommerce software, the advertiser just pays for the views the advertisement is receiving.

%NL% The disadvantage for online advertising is that there has been desensitization among frequent online users toward online ads. This is due to the extensive and sometimes intrusive use of advertisements on a number of websites. As a result, users tend to just block out the ads.

It is also noticeable that some Internet users are now afraid of clicking on any advertisement online, especially in the case of advertising software. Consumers have become aware that they might inadvertently install a virus packaged along with software they have downloaded, and it is no wonder that this makes them leery of clicking on an advertisement.

I personally count myself to those, who prefer to do the research for software online and then go into the store and buy the product. Therefore I am influenced by the advertisements online, as well as those in the store.

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